Its a question which we often face! Print by exception etc…
Have you considered that printed literature would actually complement your on-line presence by directing your potential client base directly to your website, therefore promoting new services, offers and products?
Print therefore can be interactive – The use of “QR codes” offers the opportunity to increase the engagement between consumers and brands enhancing the effectiveness of the marketing mix.
Its something to think about the next time you consider just doing website marketing!!